Bandwagon Fallacy
This commercial features two Ford vehicles on sale at a dealership.
The commercial offers a choice between the Ford Fusion or the Ford Escape. Buyers are given
the option between the price of $19,990 or paying $159 per month for 24 months.
At the beginning of the advertisement, they state that both vehicles were #1 selling vehicles in America.
This encourages the buyer to get on the "American" bandwagon by purchasing the vehicle.
The commercial offers a choice between the Ford Fusion or the Ford Escape. Buyers are given
the option between the price of $19,990 or paying $159 per month for 24 months.
At the beginning of the advertisement, they state that both vehicles were #1 selling vehicles in America.
This encourages the buyer to get on the "American" bandwagon by purchasing the vehicle.